Data & Campaign Management:

​

Critical to the "data & campaign management function" and being able to strategically implement any future course of action primarily depends upon your available data, access to that data, and of course, your willingness to leverage that information.  Without having SME of what data to compile and track and knowing how one can leverage that information in the future, makes  this task very difficult.  That’s where we can help! We’ll be able to assist and recommend exactly how and what type of information will be required in order for you to meet your given data and campaign objectives.  We’ll be able to support and enhance your objectives as it pertains to targeting, testing and response measurement.  What works and what doesn't and what should be done in the future to generate the highest long term potential ROI.

Compiling Data:

​

• Exactly what data should you be compiling?

• Are you capturing all of the information possible?

• Do you have the appropriate information to do what you need to?

• Do you need to purchase additional data?

• How should you be leveraging your historical data?

​

Campaign Management: 

​

Assuming that you have all of the necessary data to work with and that you’ve done your homework in terms of strategizing and planning, the next step would then be to determine how to effectively leverage this information going forward to support any and all types of future campaigns.  Irrespective of the type of campaign that you'll want to implement, ideally, you'll want to have a structure in place that can effectively implement and manage systematic, ongoing campaigns that will vastly reduce the time required for execution and response measurement.  

​

• What types of campaigns can you execute?

• What products and/or services can you support through those campaigns?

• What channels do you leverage?

• What’s your primary objective and what hypotheses will you be testing?

• What methodologies will you use for your selection and targeting?

• What offers and creative packages will you want to test?

• What will you learn from this testing going forward?

​

Note that testing of targeting methodologies, offers and creative packages must lead to key learning and recommendations going forward. After all, testing without resolve is pointless!! Response definitions may vary, but ideally, measurement should be income based, compared to control cells, and generate ROI.