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Our mission is a very simple one; it’s all about providing YOU, the client, with solutions!!.  The more insight that can be drawn from your data, the more effective and strategic you can be!  We're a boutique “Data Science / Analytical” consultancy and we’re here to support and enhance all of your needs as much as possible.  Leveraging information and data to generate insights for clients is what we're all about!!

 

Fundamentally, we provide  strategic custom designed analytical solutions used to support and enhance all types of marketing and operational initiatives across all verticals and channels.  Along the way, we’ll propose new, alternative, more effective knowledge based analytical techniques and solutions. Whether you’re simply interested in understanding  your customers’ better or are interested in exploring and implementing advanced solutions, we can help! 


Analytical Solutions & Support...

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  • Brainstorming & Strategy Design

  • Designing & Implementing Analytical Frameworks & ACE

  • Campaign Support & Measurement

  • New Customer Acquisition Initiatives

  • Cross Selling / Up Selling

  • Customer Retention & Win Back

  • Price Sensitivity Measures, Sales Optimization, Trends & Forecasting

  • Sales Promotion & Category Optimization, POS Data Analysis

  • Consumer Surveys & Advertising Analytics

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Simplicity...

Our approach has always been to simplify complex ideas and processes into actionable, measurable results. Our dedication to delivering these results-based initiatives is paramount!

Custom Designed "Data Mining" Solutions!

Everything we do is custom designed and nothing is off-the-shelf.  We’ll work with you as a strategic partner and provide you with our full support to design and implement new, alternative solutions. Leveraging data to generate insights is what we’re all about. We strongly believe that decisions should be supported and driven by information and insight. The more insight that can be drawn from your data, the more effective and strategic you can be. Unless we’ve provided you with such solutions, we’ve failed.  The answer lies in applying advanced “Data Mining” techniques powered by experience and best practices.

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Clustering Solutions

Correlations & Trends

​​Our Approach!

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​Here’s how we generally work; obviously, we need to understand your needs and thus we’ll initially chat to discuss how SAI can help you meet your objectives. We’ll listen, we might brainstorm for awhile, strategize and exchange a number of ideas and then we’ll propose a number of solutions. Some of them you might be familiar with while others may be new to you. If so, we’ll discuss the benefits and limitations of each proposed solution so that you can effectively decide which solution best meets your needs. Our approach will be to...

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Understand Your Needs and Objectives: 

 

Understand your needs, challenges, resource limitations and objectives.
 

Partner, Brainstorm & Advise: 

 

We’ll brainstorm, strategize, exchange a number of ideas and then propose solutions and a road map designed to most effectively meet those objectives.
 

Design & Implement Custom Solutions: 

 

Once everyone has signed off on the chosen solutions and methodologies, we’ll work together to begin the process of designing and implementing the proposed solutions.
 

Test, Measure, Modify & Improve Existing Solutions: 

 

Critical to the success of any implementation is being able to initially design and correctly test alternative scenarios and methodologies from the outset.  Without it, optimization is questionable.

Predictive Algorithms

Acquisition

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Acquiring new customers is critical to all businesses, however, is usually difficult and very costly. Effective targeting is critical for growth, expanding presence and generating positive campaign ROI. Even today, many companies attempt to wallpaper their entire footprint with generic inserts of their lead product or provide offers that simply aren’t enticing enough for customers to purchase or switch.  Of course there are exceptions, however, nonetheless acquisition costs for these types of campaigns remain very high, making it very difficult to generate positive returns.   Are these costs simply the “cost” of doing business? Well, perhaps, but one would figure that cost reduction and effective targeting would be standard practice given such an environment. Keep in mind that it's not just about acquiring customers; it's about acquiring profitable customers.


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Cross-Sell / Up-Sell

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Increasing one's cross sell ratio to generate incremental revenue should be a priority and a given! For most companies, a huge opportunity to offer and sell additional products and/or services, premium upgraded or bundled based product offerings, still exist as most customers remain “single” service customers. Keep  in mind that it's more cost effective to sell an additional product and/or service to an existing customer than it is to acquire a new one.

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Retention

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Given the high costs involved in acquiring new customers, one would figure that having a systematic retention strategy in place would be common practice. After all, your best defense is having a strong offense, and in this case, that implies being as proactive as possible. If your strategy is to simply reach out to customers after the fact, it’s too late. Having said that, the difficulty lies in being able to accurately predict and target customers who are more likely to be dissatisfied and/or ready to defect to one of your competitors. At the very least, your primary focus should be on keeping your best and most profitable customers satisfied. Thus, be proactive, differentiate customers by value, attempt to predict customers at risk and then reach out to them ahead of time.  

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